This is what I think would be the best solution for all involved when it comes to peer 2 peer file transfers and the Bittorent revolution. It is inevitable when people start to realise they now hold the power of distribution to use it to there own advantage.
This will work for television advertising which is where I am basing my theory. It could also work with software products by taking on sponsorship endorsments similar to how sports administration effectively creates revenue.
The players and what they want;
- Producers- Producers want to create a product that is entertaining and fulfilling for the audience and attracts viewers to increase popularity of there work.
- Broadcasters- Broadcaster want to be popular and attract a large audience.
- Advertisers- Advertisers want exposure and awareness of there products.
- Audience- Customers want to be entertained or provided something useful at a minimal expense.
In the internet environment the broadcasters are the ISP’s, who aready get paid by charging the customer for an internet connection. So they are not really effected all that much.
Producers are missing out however as people are not paying for the priviledge of using there products. However these products do attract a wide audience, and this is where the problem can be solved with a bit of creative thinking.
Adverisers instead of using a direct marketing strategy need to start talking to producers and pay them to have there products assimilated into the productions rather than as a seperate entity to them. This would be a much better strategy that the external exposure we recieve in the current environment for a couple of reasons.
- Advertising in this manner is very subtle (or at least it should be) so does not detract from the audiences experience, or annoy them by interuption or forced unrelated exposure.
- This form of advertising would be effective as an audience seeing there favorite character using a product being exposed would effectively endorse it.
- Advertisement would be directed at the actual target audience as the common interest audience created by the producers would give the advetisers a good indication of where to advertise there product.
I know nothing about marketing and this is just my crazy though for the day.
The next site was the first hit when I typed “java programming” into a google search, and provided an academic resource, perfect, no hasles here The Author is David J Eck, the URL
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